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Fencing is one of the oldest sports in Olympic history. It's also one of the least watched domestically. Phil Andrews, CEO of USA Fencing, is on a mission to change that, and with the 2028 Los Angeles Games on the horizon, he's running out of time. Andrews joins Rapid Response to reveal how he's building a sports brand with almost no budget and no marketing playbook, cold-calling CMOs, crashing Comic-Con, and convincing Snoop Dogg and Flavor Flav to pick up a sword. He also explains why he banded together five niche sports into a collective to take on sponsors as a group, and how the sport's unlikely Hollywood connections are becoming its greatest marketing asset. A masterclass in scrappy brand building for anyone competing against bigger, better-funded opponents.

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How Snoop Dogg, Comic-Con, and cold calls are growing USA Fencing

Rapid Response

How Snoop Dogg, Comic-Con, and cold calls are growing USA Fencing