Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting. Hosted on Acast. See acast.com/privacy for more information.
Strategic surprise functions as a powerful lever for challenger brands to capture consumer attention and build emotional connection in mundane categories like grocery retail. By consistently introducing unexpected products—such as high-quality champagne or non-food items like kayaks—brands can disrupt established shopp...
Breaking through corporate mediocrity requires moving beyond safe, rational, and expected messaging to create genuinely arresting, emotionally resonant experiences. Lucinda Barlow, Uber’s head of international marketing, argues that because consumers are inherently indifferent and inundated with content, brands must ei...
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