In this episode of Let’s Make This More Interesting from eatbigfish, Adam explores what it takes to be more interesting in a very different medium: stop frame animation. Madga Osinska, today’s guest, is a director of short films and commercials for the world-famous Aardman Animations, besides her own projects, and a winner of jury prizes throughout Europe for her work.

Adam and Magda unpack what it takes to really deliver Aardman’s four principles – comedy, story, character and craft – alongside the value of constraints in forcing you to find better ways to tell your story. And what it really means to explore the human condition in plasticine.

The conversation explores:

The combination of heartwarming and heartbreaking in creating audience engagement
How to give a character depth – and why flaws matter
The real value of details and easter eggs
Visual storytelling – using colour and shape to tell the story in parallel to the words

…And why you should be very, very careful never to win an Oscar

Let's Make This More Interesting is a podcast from eatbigfish: the strategic consultancy that helps ambitious Challengers to grow.

Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/

Thanks to our editor Ruth and our producer Rachael.

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The magic of Aardman (with Magda Osinska)

Let's Make This More Interesting

The magic of Aardman (with Magda Osinska)