Exactly What to Say · Business

Exactly What to Say

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Since 2017 Exactly What to Say has been helping people across the globe to learn practical and instantly applicable skills. Author Phil M Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, Phil delivers what he calls his “Magic Words” and precise examples of how you can use them. If you have ever found yourself lost for words, or have come away from a conversation without the result you are looking for, then the wisdom in this book delivers you both principles and exact examples to allow you to grow your confidence in conversation. In your important moments, do you feel that you know exactly what to say? Join the Exactly What To Say community and make your conversations count

Episodes

Sales success hinges on building trust rather than rushing to close, as impatience and oversharing frequently cause potential clients to disengage. Effective selling requires navigating the "messy middle" by asking targeted questions and actively listening to understand a client's specific needs, rather than assuming t...

Influence Mastery: Rewiring Your Everyday Vocabulary

10 Oct 2025

The Secret to Confidently Handling ANY Objection

06 Oct 2025

19m

AI processed

Objections function as doors to opportunity rather than walls, serving as critical requests for information that allow advisors to guide clients toward better decisions. By replacing argumentative one-liners with genuine curiosity—using phrases like "What makes you say that?"—professionals can peel back layers of hesit...