

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
Episodes


420. Boosting Local Economies with Behavioral Science (Refreshed Episode)

419. The Mentorship Mindset: Insights from Dr. Ruth Gotian

418. The Hidden Forces Shaping Your Decisions: Personal Biases Explained (Refreshed Episode)

417. The Art of Respectful Disagreement w/ Justin Jones-Fosu

416. Mastering Motivation: Behavioral Economics Insights (Refreshed Episode)
This podcast episode delves into Melina's personal journey with running and motivation, contrasting intrinsic and extrinsic motivation while offering practical insights for overcoming limiting beliefs and enhancing performance both personally and professionally. Through her struggles and triumphs, she illustrates the p...

415. Behavioral Finance and Wealth Confidence w/ Anthony Damtsis of TD Wealth
414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)
413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski
412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode)
411. Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger
410. Nudgeable Moments: Tackling Insurance Fraud with Dr. Benny Cheung (Refreshed Episode)
409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford
408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)
407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein
406. Why We Buy w/ Patrick Fagan (Refreshed Episode)
405. How to Outthink and Outperform in Marketing w/ Roger Hurni
404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)
403. The Power of Games w/ Kelly Clancy
402. Why Quitters Often Win w/ Annie Duke (Refreshed Episode)
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