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Melina Palmer ยท Business

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Episodes

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421. Behavioral Science and Democracy w/ Beatriz Vallejo

22 Aug 2024
36m
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420. Boosting Local Economies with Behavioral Science (Refreshed Episode)

19 Aug 2024
48m
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419. The Mentorship Mindset: Insights from Dr. Ruth Gotian

15 Aug 2024
48m
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418. The Hidden Forces Shaping Your Decisions: Personal Biases Explained (Refreshed Episode)

12 Aug 2024
37m
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417. The Art of Respectful Disagreement w/ Justin Jones-Fosu

08 Aug 2024
27m
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416. Mastering Motivation: Behavioral Economics Insights (Refreshed Episode)

05 Aug 2024
43m
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This podcast episode delves into Melina's personal journey with running and motivation, contrasting intrinsic and extrinsic motivation while offering practical insights for overcoming limiting beliefs and enhancing performance both personally and professionally. Through her struggles and triumphs, she illustrates the p...

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415. Behavioral Finance and Wealth Confidence w/ Anthony Damtsis of TD Wealth

01 Aug 2024
47m
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414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)

29 Jul 2024
34m
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413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski

25 Jul 2024
50m
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412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode)

22 Jul 2024
43m
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411. Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger

18 Jul 2024
51m
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410. Nudgeable Moments: Tackling Insurance Fraud with Dr. Benny Cheung (Refreshed Episode)

15 Jul 2024
42m
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409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford

11 Jul 2024
43m
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408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)

08 Jul 2024
34m
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407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein

04 Jul 2024
45m
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406. Why We Buy w/ Patrick Fagan (Refreshed Episode)

01 Jul 2024
42m
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405. How to Outthink and Outperform in Marketing w/ Roger Hurni

27 Jun 2024
46m
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404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)

24 Jun 2024
42m
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403. The Power of Games w/ Kelly Clancy

20 Jun 2024
43m
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402. Why Quitters Often Win w/ Annie Duke (Refreshed Episode)

17 Jun 2024
1h 2m
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