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Melina Palmer ยท Business

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Episodes

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401. The Art of Deception: Recognizing and Overcoming Cognitive Blindspots w/ Dan Simons and Christopher Chabris

13 Jun 2024
47m
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400. Unveiling Survivorship Bias: How It Shapes Business Decisions (Refreshed Episode)

10 Jun 2024
28m
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399. Engaging Minds: How Clear Communication Can Drive Better Choices with Max Mawby

06 Jun 2024
42m
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398. Exploring Behavioral Insights with Michael Hallsworth: Lessons from Traffic to Health (Refreshed Episode)

03 Jun 2024
38m
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397. Exploring Behavioral Economics with Jeff Kreisler of JP Morgan Chase

30 May 2024
43m
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396. Reflecting on the Past: The Reality of Hindsight Bias (Refreshed Episode)

27 May 2024
23m
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395. Mastering Negotiation: Strategies for Success with Kwame Christian

23 May 2024
40m
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394. Anchoring and Adjustment in Business (Refreshed Episode)

20 May 2024
43m
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393. Mastering Workplace Conflict with Karin Hurt

16 May 2024
44m
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392. The Intrigue of Incentives with Tim Houlihan (Refreshed Episode)

13 May 2024
48m
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391. The Art of Apology with Marjorie Ingall and Susan McCarthy

09 May 2024
48m
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390. Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode)

06 May 2024
49m
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389. The Power of Timeboxing with Marc Zao-Sanders

02 May 2024
55m
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388. Precommitment Psychology: Sticking to Your Goals (Refreshed Episode)

29 Apr 2024
29m
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387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety

25 Apr 2024
56m
AI processed

This podcast episode explores the importance of psychological safety in business and how technology can enhance communication and understanding among team members. The conversation emphasizes the role of technology, such as AI and machine learning, in creating people-centric businesses and improving employee and client...

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386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode)

22 Apr 2024
40m
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385. Defeating Workplace Friction w/ Huggy Rao

18 Apr 2024
51m
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384. The Hidden Tax of Sludge in Business (Refreshed Episode)

15 Apr 2024
31m
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383. The Power of Ritual w/ Michael Norton

11 Apr 2024
46m
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382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode)

08 Apr 2024
37m
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