

The GTMnow Podcast
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes


Friday Fundamentals: EP 41: Two Highly Personalized Ways to Get a Meeting

74. From VP Sales back to Individual Contributor: Learnings and Experiences w/ Ryan Lallier

Friday Fundamentals: EP 40: Key Questions to Consider to Becoming a VC

73. What Venture Capital Investors Want w/ Semil Shah

Friday Fundamentals: EP 39: Why You Should Avoid Job Hopping

72. How To Break Down Sales Stereotypes and Hire Better SDRs w/ Rahim Fazal

Friday Fundamentals: EP 38: The Importance of Transparent Leadership

71. Why Account Based Marketing Doesn't Work w/ Latane Conant

Friday Fundamentals: EP 37: How to Set Up Your Remote Sales Team for Success

70. The Executive’s Guide to Building Companies w/ Jonathan Sherry

Friday Fundamentals: EP 36: How to Manage Upwards to Get to the C-Suite

69. Structuring Your Organization Around Your Customer w/ Megan Bowen

Friday Fundamentals: EP 35: The 3 Keys to Driving A Great Enterprise Sale

68. How to Go to Market with an Enterprise Solution w/ Ed Calnan

Friday Fundamentals: EP 34: How to Scale While Course Correcting

67. How Data and Metrics Fuel Revenue and Company Growth w/ David Zwerin

Friday Fundamentals: EP 33: Why Direct Mail Improves Conversion Rates Through Your Sales Cycle (Part 2)

66. Why Direct Mail Improves Conversion Rates Through Your Sales Cycle w/ Kris Rudeegraap

Friday Fundamentals: EP 32: 3 Steps to Scaling a CS Organization
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