

The GTMnow Podcast
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes


Friday Fundamentals: EP 51: How To Incorporate Video Into Your Sales Motion

84. BombBomb’s Chief Evangelist Explains Why You Should Use Video w/ Ethan Beute

Friday Fundamentals: EP 50: The Key Questions to Ask

83. How to Operationalize Alignment w/ John Kaplan at Force Management

Friday Fundamentals: EP 49: Hiring Your First Salesperson

82. Meet the Serial Entrepreneur Who Hasn’t Raised Funding Since 2011 w/ Zvi Guterman of CloudShare

Friday Fundamentals: EP 48: Being The CEO of Your Own Career

81. How Candidate Testing Can Improve Employee Retention w/ Amyra Rand of Criteria Cor

Friday Fundamentals: EP 47: The Best Interview Question a Candidate Can Ask

80. Getting More Women Into Sales & Sales Leadership w/ Catie Ivey of Demandbase

Friday Fundamentals: EP 46: How to Pick Your Next Company

79. How to Successfully Navigate Major Transition w/ Bryan Caplin of Andela

Friday Fundamentals: EP 45: Big Co vs. Small Co

78. What this Google Exec Wants You to Know About Success w/ Alison Wagonfeld of Google Cloud

Friday Fundamentals: EP 44: Top 3 Things Sales Engineers Need to Be Successful

77. How This Sales Engineer Became Responsible for Revenue of a Start Up w/ Vikas Bhambri of Kustomer

Friday Fundamentals: EP 43: Selling at Freemium Company

76. How Slack is Generating $600MM With a Bottom-Up Approach w/ Kevin Egan at Slack

Friday Fundamentals: EP 42: 3 Steps to Building The Right Sales Enablement Strategy
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