

The GTMnow Podcast
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes


Friday Fundamentals: 71. With Shari Levitin on the 4 Pillars of an Effective Coaching and Training Program

104. Embracing Authenticity to Connect and Drive Revenue w/ Shari Levitin

Friday Fundamentals: 70. With Todd Abbott on Why Funnel Reviews are Broken and What you can do to Improve Them

103. Accurate Data Will Set Your Funnels Reviews on Fire w/ Todd Abbott

Friday Fundamentals: 69. Elissa Fink on Category Development

102. How to Build and Scale Marketing Organizations w/ Elissa Fink

Friday Fundamentals: 68. How the World is being Impacted by the Subscription Economy

101. Ownership Is Dead w/ Luigi Mallardo

Friday Fundamentals: 67. 4 Steps You Need to Build a Marketing Organization

100. Succeeding as the First Marketing Hire w/ Nicole Wojno Smith

Friday Fundamentals: Ep 66: The 3 Qualities of a Modern Leader

99. Overcoming Imposter Syndrome and Flourishing at Work w/ Stephanie Blair

Friday Fundamentals: Ep 65: Why Product-Led Growth is Sales Supportive

98. Focus on Product-Led Growth w/ Blake Bartlett

Friday Fundamentals: Ep 64: How AI Impacts The Future of Work

97. How To Approach Changing Trends In The Global Economy w/ Tameka Vasquez

Friday Fundamentals: Ep 63: The Best Way To Run an Interview

96. The 4 Levers of Sales Velocity w/ Pete Crosby

Friday Fundamentals: Ep 62: The Difference Between Strategy and Execution
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