The StoryBrand Podcast

#36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)

#35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

#34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)

#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

#32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE)

#31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)

#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch

#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells

#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process

#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)

#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down

#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand

#24: Pass/Fail—Breaking Down the Best and Worst in Branding

#23: Dadville—The New Rules of Being a Great Dad

#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad

#21: Slate—Why This $20K Truck Is Getting All the Attention

#20: Snipd—What Your Brand Name is Really Saying to Customers

In this episode of the Why That Worked podcast, Donald Miller and Kyle Reed discuss the concept of the "curse of knowledge" in branding and messaging, using the podcast app "Snipd" as an example of a product name that doesn't clearly communicate its purpose. They emphasize the importance of clear and simple messaging, ...

#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry

#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed

#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions