#20: Snipd—What Your Brand Name is Really Saying to Customers

In this episode of the Why That Worked podcast, Donald Miller and Kyle Reed discuss the concept of the "curse of knowledge" in branding and messaging, using the podcast app "Snipd" as an example of a product name that doesn't clearly communicate its purpose. They emphasize the importance of clear and simple messaging, advocating for businesses to explicitly state what they do to avoid confusion and ensure potential customers understand their value proposition. They introduce the "tap test" as a method for business owners to evaluate their messaging and ensure it resonates with their audience, and suggest that businesses should think for their customers by providing clear instructions and solutions rather than relying on abstract or ambiguous language. The hosts also promote StoryBrand.ai as a tool to help businesses clarify their message and create effective communication strategies.