The StoryBrand Podcast

#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign

#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025

#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective

#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)

#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic

This episode explores the power of nostalgia and its application in marketing and personal life. The hosts discuss their own nostalgic memories, revealing how the brain selectively remembers positive experiences while suppressing negative ones as an anxiety regulation mechanism. More significantly, they delve into ho...

#11: Starbucks—The Brand that Changed How the World Drinks Coffee

#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)

#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food

#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever

This podcast episode analyzes the success of Amazon.com, exploring the reasons behind its dominance in e-commerce. The hosts discuss key factors such as ease of use, competitive pricing, and continuous experimentation, citing examples like Amazon Prime and same-day delivery. They highlight Amazon's customer obsession...

#7: Comedians—The Science and  Strategy Behind the Funniest People on Earth

#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day

#5: Stories—The Survival Tool Hardwired into Every Human

#4: Football—Why It Became America’s Favorite Ritual

#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture

#2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success

This co-hosted podcast episode of "Why That Worked" analyzes the success of the movie "Top Gun: Maverick." The hosts discuss the film's massive box office success ($1.4 billion globally), its adherence to classic storytelling formulas (like Blake Snyder's "Save the Cat" beat sheet), and the role of nostalgia in its ap...

#1: Frameworks—The Invisible Structure Behind Every Great Idea

Frameworks function as mental maps that simplify complex processes, allowing individuals to conserve cognitive energy and achieve consistent results. By establishing clear rules and boundaries, these structures transform abstract goals into actionable steps, whether in personal fitness routines or professional business...

Why That Worked PREVIEW—A New Podcast You Can’t Miss

#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business

#206: Hal Elrod—Simple Morning Habits That Can Change Your Life Before Breakfast

#205: Dan Martell—How to Buy Back Your Time So You Can Earn More While Working Way Less