The CPG View

Disrupting the Shelf: How Predictive Tech Is Changing Retail Forever (Jeremy Brockbank, Chairman & CEO at Volcanic Retail)

The Future of Brand Experience: Retail Media, DTC, and Creative Strategy with Michael Lovegrove (Chief Experience Officer at Omnicom Commerce)

Elevating eCommerce with Content : The Kraft Heinz Company's Approach to Digital Shelf Mastery (Christina Tziallas, Director, Global Growth Transformation and Operations)

This podcast episode interviews Christina Tziallas, a process improvement specialist at Kraft Heinz, about challenges and strategies for optimizing the digital shelf. The discussion covers Kraft Heinz's experiences with retailer technology limitations, their RFP process for selecting tech partners (highlighting Salsif...

Winning the Digital Shelf: Omar Haque on Omnichannel Strategy, Leadership, and Innovation (Vice President & General Manager, Omnichannel at Bimbo Bakeries USA)

Cracking the Code: Identity Resolution, First-Party Data & Growth with Adam Robinson (Founder & CEO of RB2B and Retention.com)

Swag & Strategy: Navigating the Future of Digital Commerce (Swagat Choudhury , Global Digital Commerce Director - Perfect Digital Store at Mars )

Unlocking Retail Media’s Power: Molly Hjelm on Data, Programmatic Advertising & Brand Growth (Head of Ad Sales, DG Media Network at Dollar General)

Breaking New Ground: Inside Macy’s Retail Media Transformation (Michael J. Krans, Vice President of Retail Media at Macy’s)

This podcast episode interviews Michael Krans, VP of Macy's Media Network, about the evolution of retail media and Macy's strategies. The discussion covers the shift from ad-attributed sales (ROAS) to incremental ROAS (iROAS) measurement, the importance of longer-term attribution for high-consideration products, and M...

Building Balanced Teams, Simplifying eCommerce, and Planning for Success: The Future of Digital Strategy (Jennifer Peters, Director of DTC, Martech, + Digital Compliance at Olly)

AI Meets Marketing: How General Mills is Redefining Enterprise Capabilities with Carter Jensen (Senior Manager, Enterprise Marketing Capabilities at General Mills)

This interview podcast features Carter Jensen, a digital strategy and innovation leader at General Mills, discussing his experiences in AI and marketing. The conversation begins with an introduction of Jensen and his role, then delves into the exciting aspects of AI leadership, focusing on how AI-automated systems con...

Leading with Purpose: Bryan Santee on Innovation, Trust, and Customer-Centricity at PepsiCo Beverages (Bryan Santee, Chief Commercial Officer at PepsiCo Beverages U.S.)

Driving E-Commerce Excellence: Wendell Venerable on Strategy, Growth, and Consumer Engagement (Wendell Venerable, Vice President - Global eCommerce at Congo Brands)

Scaling with Purpose: Mike Beckham on Building a Mission-Driven Brand (Mike Beckham, Co-Founder and CEO of Simple Modern)

Redefining the Digital Marketplace: How DoorDash and PepsiCo are Shaping the Future of CPG (Ashley Mitzel, Director of Sales at PepsiCo and Glory Linsley Head of CPG Partnerships at DoorDash)

In this episode of The CPG View, Glory Linsley from DoorDash sits down with Ashley Mitzel from PepsiCo to discuss their thriving partnership. They explore how DoorDash's move into grocery and retail delivery aligns with its mission to support local economies, while also helping PepsiCo tap into a new, digitally savvy c...

Transforming Consumer Health: Data, Innovation, and Leadership in Modern Marketing (Eric Gregoire, SVP - Global Head of Marketing & Digital at Bayer)

Data-Driven Creativity: How Albertsons Media Collective is Shaping the Future of Retail Media (Michelle Kircher-Weiskittel, Head of Media, Creative and Operations at Albertsons Media Collective)

In this episode of The CPG View, Michelle Weiskittel, the Head of Media, Creative, and Operations at Albertsons Media Collective, shares insights into the company's innovative digital media strategies. She emphasizes the importance of building partnerships with clients, including CPGs and agencies. By leveraging shoppe...

Beauty, Data, and Disruption: Mastering eCommerce Growth in a Changing Industry

The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 1 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)

In this podcast episode, the speakers delve into the fast-evolving world of retail media, highlighting both its challenges and opportunities. They point out the current lack of standard measurement practices, which makes it tough to compare performance across various platforms and accurately gauge return on investment....

Disrupting Workforce Identity: Lessons in Innovation with William Lin of AKA Identity (William Lin, Founder and CEO at AKA Identity)

Scaling Prestige & Innovation in Skin Health: A CPG Leader's Journey (Echo Sandburg: Chief Brand Officer, CP Skin Health Group US)

In this episode of The CPG View, Echo Sandburg, Chief Brand Officer of CP Skin Health Group (the skin health division of Colgate-Palmolive), shares insights from her career journey, leadership approach, and the strategies she employs to elevate three skincare brands—EltaMD, PCA Skin, and Philorga—into global frontrunne...