Scaling Prestige & Innovation in Skin Health: A CPG Leader's Journey (Echo Sandburg: Chief Brand Officer, CP Skin Health Group US)

In this episode of The CPG View, Echo Sandburg, Chief Brand Officer of CP Skin Health Group (the skin health division of Colgate-Palmolive), shares insights from her career journey, leadership approach, and the strategies she employs to elevate three skincare brands—EltaMD, PCA Skin, and Philorga—into global frontrunners. Echo underscores the value of curiosity, open dialogue, and encouraging experimentation within her team. She discusses essential strategies such as defining brand purpose, harnessing digital marketing for expansion, and developing inclusive innovations that address the diverse needs of consumers, especially in areas like sunscreen and acne treatment.