Redefining Retail Media: Insights from Austin Leonard on Data, Strategy, and Evolving Consumer Trends (Austin Leonard, Senior Vice President, Business Development at Epsilon)

In this episode of The CPG View podcast, Austin Leonard, Senior Vice President of Business Development at Epsilon Retail Media, explores the evolution and future of retail media. He shares his unique career path, revealing how his experiences in minor league baseball, radio, and digital media unexpectedly converged to shape his success in retail media. The discussion delves into the key challenges retailers encounter when implementing and scaling Retail Media Networks, such as gaining internal support, selecting the right technology partners, and shifting the perspective of suppliers from partners to customers. Looking ahead, Austin emphasizes the importance of harnessing AI and first-party data to create more efficient and personalized advertising, moving away from manual processes.