Redefining the Digital Marketplace: How DoorDash and PepsiCo are Shaping the Future of CPG (Ashley Mitzel, Director of Sales at PepsiCo and Glory Linsley Head of CPG Partnerships at DoorDash)

In this episode of The CPG View, Glory Linsley from DoorDash sits down with Ashley Mitzel from PepsiCo to discuss their thriving partnership. They explore how DoorDash's move into grocery and retail delivery aligns with its mission to support local economies, while also helping PepsiCo tap into a new, digitally savvy customer base. Their collaboration focuses on using data to create personalized consumer experiences, introducing innovative features like DoubleDash to encourage impulse buying, and forming advantageous three-way partnerships with retailers. The success of their alliance stems from a shared dedication to understanding consumer needs, making data-informed decisions, and fostering strong personal connections.