The New Frontier is the podcast for brand leaders navigating the shift from traditional search to AI shopping agents. Hosted by Max Sinclair, founder of Azoma; and Jo Lambadjieva, founder of Amazing wave, our goal is to unpack how Alexa for Shopping, Amazon Rufus, Sparky, ChatGPT and Gemini decide which products to recommend, and to share playbooks on how to win in this agentic era. Expect candid and in-depth conversations with senior leaders and practitioners on the front lines of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and Agentic Commerce Optimisation (ACO).
This podcast episode dives into the transformative role of AI in Amazon selling through a detailed discussion with Mike Danford of Adverio, showcasing their innovative tools and strategies that enhance efficiency and decision-making in various facets of e-commerce. The dialogue covers the implementation of AI-powered s...
This podcast episode features Nadir, the founder and CEO of Tenement, as he navigates the intricate landscape of Web3 in e-commerce, addressing skepticism surrounding decentralization and highlighting the importance of data ownership and security. Through discussions on NFTs, he emphasizes their potential for community...
This podcast episode features a compelling discussion with Norm Farrar, an e-commerce expert, who emphasizes the transformative role of AI in the e-commerce landscape. He highlights how sellers must leverage AI tools for various aspects like product optimization, packaging, and traffic generation, while also reflecting...
This podcast episode delves into the evolving landscape of SEO following a recent Google algorithm leak, revealing crucial insights into domain authority and user engagement metrics collected through Chrome, underlining the necessity for high-quality content that resonates with users. Expert Nick shares his thoughts on...
This podcast episode delves into the transformative role of Amazon's AI technologies, COSMO and RUFUS, in optimizing the shopping experience. Vanessa and Max provide a comprehensive exploration of how these systems work together to personalize interactions and enhance product visibility. They emphasize the shift from t...
This podcast episode explores the transformative potential of custom GPTs, emphasizing how they allow users to create personalized AI assistants tailored to specific tasks and industries. Through insights from Andrew Bell, listeners learn about the significance of clarity in instructions, adherence to best practices, a...
This podcast episode features Levi Levinfish, co-founder of PerfectTed, who shares the inspiring journey of their brand from a kitchen-table startup to a leading name in the European matcha market. Focusing on creating healthier alternatives to traditional energy drinks, PerfectTed has successfully built a cult followi...
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