Jo & Max · Technology

The New Frontier: The Agentic Commerce Optimization Podcast

The New Frontier is the podcast for brand leaders navigating the shift from traditional search to AI shopping agents. Hosted by Max Sinclair, founder of Azoma; and Jo Lambadjieva, founder of Amazing wave, our goal is to unpack how Alexa for Shopping, Amazon Rufus, Sparky, ChatGPT and Gemini decide which products to recommend, and to share playbooks on how to win in this agentic era. Expect candid and in-depth conversations with senior leaders and practitioners on the front lines of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and Agentic Commerce Optimisation (ACO).

Episodes

Product Development in 2024 & Amazon's AI Updates with Amy Wees

05 Apr 2024

1h 13m

The (Kevin) King's decree on selling on Amazon in 2024, and Amazon's AI

28 Mar 2024

1h 4m

AI processed

In this podcast episode, Jo and Max interview Kevin King, an experienced e-commerce entrepreneur, about his journey in online sales since the mid-1990s, including his early ventures in direct mail and his experiences with Amazon since 2001. Kevin shares insights into the psychology behind marketing, the importance of u...