The New Frontier is the podcast for brand leaders navigating the shift from traditional search to AI shopping agents. Hosted by Max Sinclair, founder of Azoma; and Jo Lambadjieva, founder of Amazing wave, our goal is to unpack how Alexa for Shopping, Amazon Rufus, Sparky, ChatGPT and Gemini decide which products to recommend, and to share playbooks on how to win in this agentic era. Expect candid and in-depth conversations with senior leaders and practitioners on the front lines of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and Agentic Commerce Optimisation (ACO).
This episode of "The New Frontier" podcast interviews Rael Cline, founder of Nozzle, an Amazon-focused software business, about his entrepreneurial journey. The discussion covers Cline's ideation process, which involved transferring financial techniques to the advertising world, his customer discovery methods (emphasi...
This interview podcast focuses on Generative Engine Optimization (GEO), a new field in digital marketing adapting SEO strategies for AI tools like ChatGPT. The host interviews Tim Cameron-Kitchen, founder of Exposure Ninja, a digital marketing agency pioneering GEO. They discuss the rapidly growing usage of AI chatbo...
This interview podcast features Daniel Rees, founder of the D2C helmet company Ruroc, discussing his entrepreneurial journey. The podcast traces Ruroc's growth from a struggling, bankrupt company to a $50 million ARR business, highlighting Rees's unconventional marketing strategies (e.g., viral social media stunts, ag...
This interview podcast discusses the Amazon RUFUS patent and its implications for Amazon sellers. The hosts introduce three experts who authored a white paper analyzing the patent, and then delve into key takeaways, including the importance of "noun phrase optimization" (creating detailed phrases to describe product a...
In this episode of the podcast, the hosts explore how to harness AI to enhance business productivity in 2025. They interview Ritu Java, CEO of PPC Ninja, who shares insights on her company's use of AI for automating repetitive tasks with tools like Google Apps Script and advanced models such as Claude and ChatGPT. Ritu...
This New Frontier podcast episode features Joe and Max sharing their predictions for 2025, focusing on the increasing prevalence and impact of AI. The podcast begins with Max announcing successful seed funding and then proceeds with each host presenting several predictions. Key predictions include a surge in AI agent...
In this podcast episode wrapping up AI developments for 2024, the hosts delve into the major breakthroughs in artificial intelligence, with a special focus on how these changes are reshaping e-commerce. They review important AI advancements from the past year, including OpenAI's agentic model O1, SearchGPT, the voice i...
In this episode, we hear from Max Sinclair, the founder of Ecomtent, a cutting-edge generative AI tool designed for Amazon sellers. Max shares insights from his six-year journey at Amazon, where he collaborated with leading brands and observed the key strategies behind their successes. He also explains how Ecomtent has...
This podcast explores the current landscape of AI regulation, highlighting the UK's principles-based approach in contrast to the EU's risk-based AI Act and the US's minimal oversight. The discussion addresses the potential downsides of over-regulation on innovation, especially for startups, and the challenges posed by ...
In this podcast episode, Oana, an Amazon expert, challenges the common belief in the "honeymoon period" for new product launches on Amazon. Drawing from her in-depth research into Amazon's patents and scientific studies, she explains that the platform's algorithm has transformed into a complex, real-time system that va...
In this podcast, Jon Derkits, an Amazon expert, explores the changing landscape for Amazon sellers. He discusses how the complexities of selling on Amazon are growing, requiring sellers to expand their skill sets and leverage various tools, including AI. Jon emphasizes the need to adapt to semantic SEO and highlights u...
In this podcast episode, Chad Rubin shares insights on how domestic Amazon sellers can effectively compete with Chinese manufacturers. He emphasizes the importance of innovation, talent acquisition, enhanced distribution networks, and the integration of AI. Rubin points out the inefficiencies within the Amazon marketpl...
In this podcast episode, we hear from Izabella Ritz, an accomplished entrepreneur who shares her inspiring journey, starting from her resourceful childhood in Russia to her current use of AI in e-commerce. Izabella reveals how she utilizes tools like ChatGPT for product research, validation, and optimization within her...
In this podcast episode, we explore the exciting changes Amazon is implementing in its personalization strategy, particularly through customized product descriptions and the launch of AI agents like Rufus. Max Sinclair offers insights from the Accelerate event, discussing the challenges of internal communication and th...
In this podcast episode, Yoni shares valuable insights from his successful e-commerce career, focusing on how to effectively scale businesses. With his extensive knowledge in social media marketing and direct-to-consumer strategies, he discusses key topics like smart hiring practices, managing founder overwhelm, and ut...
This podcast episode dives deep into the evolving landscape of e-commerce, examining the pivotal roles of AI and Amazon through the insights of veteran seller Neil. From his entrepreneurial journey and experiences with setbacks and failure to his perspective on the AI revolution and its implications for the future of o...
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