Tarek Mueller is the co-founder of fashion online shop ABOUT YOU, and co-founder at digital commerce engine SCAYLE.

In this episode, Tarek shares a practical look at how AI is changing eCommerce, from AI-generated content and personalized product imagery to the future of shopping agents and the growing need to consolidate internal AI tools. He also reveals what his experience at ABOUT YOU has taught him about where AI can deliver real growth, not just cost savings.

Hit PLAY to hear these 5 big wins:

🤯 How AI content delivered a 10% conversion uplift for About You
💰 Why AI imagery can cost 90% less than traditional production
👗 How AI can personalise models, styling and product content at scale
🤖 Why shopping agents may not take over eCommerce anytime soon
🛒 Which purchases are most likely to move to AI shopping agents first
🔗 Why having too many disconnected AI agents could be creating more work, not less

Key timestamps to dive straight in:

[06:29] AI content as a growth lever

[07:16] Investing in editorial content

[11:14] AI's performance advantage explained

[14:23] Launching SCAYLE Studios software

[20:06] Discussing internal agent consolidation

[21:53] AI agents managing online shops

[24:16] Listen to Tarek’s Top Tips!

[31:52] Episode sponsored by SCAYLE. Get FREE 50 credits today at SCAYLE STUDIOS https://www.scayle.com/studios/

Full episode notes here: https://ecmp.info/619

Episode sponsored by SCAYLE. Get FREE 50 credits today at SCAYLE STUDIOS https://www.scayle.com/studios/

WAX - Get your free personalised demo, and 2 months free >>> https://ecmp.info/wax

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3 Critical Ways AI is Changing eCommerce in Practice with Tarek Mueller from ABOUT YOU

eCommerce MasterPlan

3 Critical Ways AI is Changing eCommerce in Practice with Tarek Mueller from ABOUT YOU