In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was involved, and the kinds of AI use people are most likely to find offensive. Are we entering a world where the question isn’t “Can AI do this?” but “Will our customers think less of us if they know we used AI to do it?”

Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Asa Hiken. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-could-ai-hurt-your-brand-behind-numbers

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Could AI Hurt Your Brand? | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

Could AI Hurt Your Brand? | Behind the Numbers