In today’s podcast episode, we discuss what seasonality means today as shopping behaviors and consumer needs become less tied to a single moment on the calendar. How can seasonal moments help brands identify where new growth opportunities may be emerging? And what audience, motivation, or shopping insights can you carry forward into future campaigns and longer-term strategy?

Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Arielle Feger and James Gourde, Senior Director of the Partner Solutions Group at Roundel. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-seasonal-moments-reveal-what-consumers-want-next-behind-numbers

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How Seasonal Moments Reveal What Consumers Want Next | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

How Seasonal Moments Reveal What Consumers Want Next | Behind the Numbers