What’s working in home service marketing in 2026?

John Wilson and Sam Preston break down Meta Ads, Google Ads, LSAs, speed to lead, call centers, and how contractors can find their next growth channel.

They cover why marketing channels eventually level off, the rise of Meta Ads, Google’s shift toward AI and Performance Max, and why your call center is a critical part of your marketing engine.

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IN THIS EPISODE
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• What’s working in home service marketing in 2026
• Why marketing channels eventually level off
• Meta Ads for HVAC, plumbing, and home services
• Why speed to lead matters
• Turning low-intent leads into booked jobs
• Why your call center is part of marketing
• Google Ads, LSA, and Performance Max
• Testing new marketing channels faster
• Growing through new markets and services
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SPONSOR
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Catalyst | May 3–5 | Akron, Ohio

100+ home service owners and operators. Three days of tactical sessions, real conversations, and learning from great operators.

Grab your seat: https://www.ownedandoperated.com/catalyst

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CONNECT
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John Wilson
https://www.linkedin.com/in/johnbwilson1/

Sam Preston
https://www.linkedin.com/in/sam-preston-a682103b6/

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The State of Home Service Marketing in 2026: Google Ads, Meta & LSA

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

The State of Home Service Marketing in 2026: Google Ads, Meta & LSA