AI search is changing how homeowners find HVAC, plumbing, and home service companies.

John Wilson sits down with Julie Phan of Big Reputation to break down how ChatGPT and other AI platforms decide which contractors to recommend and what home service owners can do to show up more often.

They cover why your Google Business Profile, reviews, website, service pages, local listings, and overall digital footprint are becoming increasingly important as search moves beyond Google.

John and Julie also walk through how AI evaluates things like location, service type, reputation, availability, and customer feedback, plus how operators can test their own AI visibility and start building an advantage before the space gets more competitive.

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In This Episode
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• How AI search is changing home services
• How ChatGPT chooses which contractors to recommend
• Why reviews matter for AI visibility
• Google Business Profile and AI search
• Building a stronger digital footprint
• Service and location pages that give AI more context
• How to track your visibility in AI search
• Why smaller contractors may have an advantage
• How to start optimizing for AI search today

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Sponsors
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Profit & Grit

Running a $3M–$15M home service business? Profit & Grit helps contractors improve cash flow, pricing, forecasting, and profitability with guidance from an operator who's built and sold a $25M service business. Book your free 20-minute strategy call: https://www.profitandgrit.com

Catalyst | May 3–5 | Akron, Ohio

100+ home service owners and operators. Three days of tactical sessions, real conversations, and learning from great operators.

Grab your seat: https://www.ownedandoperated.com/catalyst

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Connect
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John Wilson
https://www.linkedin.com/in/johnbwilson1/

Julie Phan/Big Reputation

https://www.bigreputation.ai/

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

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