What if the real reason your retail partnerships aren't converting has nothing to do with your product and everything to do with how you think about the word "sales"?

In this episode of Building in public, we check back in with Andres Jara, founder of Favamole, for another building-in-public update, and this one goes deep on the thing that nobody in food business school teaches you: how to actually build relationships across an entire supply chain, without ever reducing people to the role they play in your revenue model.

From farmers to wholesalers to restaurant chefs, Andres has been learning — often the hard way — that every link in the food supply chain runs on the same currency: trust. And trust, it turns out, follows seasons, requires patience, and has almost nothing to do with a cold email.

We explore:

Why the "valley of death" for food startups isn't about cash flow — it's about whether partners believe you'll still be there next year
How Andres thinks about wholesalers not as logistics partners but as ecosystem players — and why that changes everything about how you show up in a meeting
The dinner that changed how he thinks about stakeholder relationships: inviting chefs, farmers, investors, and caterers to celebrate the supply chain itself
Why the word "cold" in cold outreach is the real problem — and how reframing it shifts the energy of every message you send
How timing within natural seasons should dictate when you talk to farmers, restaurants, and retailers — and why ignoring that rhythm costs you relationships
What's coming after summer: a new retailer listing, a product rebrand, and a flavor born from subtraction, not addition

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Building in Public #9: How Andres Builds Partnerships With Farmers, Retailers, and Wholesalers. Without Ever Using the Word 'Sales' with Andres Jara Co-Founder of Favamole

Tomorrow's Bites with Andrés and Sjacco

Building in Public #9: How Andres Builds Partnerships With Farmers, Retailers, and Wholesalers. Without Ever Using the Word 'Sales' with Andres Jara Co-Founder of Favamole