What do you do when you realise at 19 years old that farming alone will never pay the bills and you have no business degree, no brand experience, and one crop to work with?

In this episode of Tomorrow's Bites, we sit down with Adam Palmer, regenerative farmer and founder of Littleseed, Charlie & Ivy's, and The Honest Bean Company a man who built over 100 products from a single farm on the hills of the Yorkshire Wolds, entirely through trial, error, and the fearlessness of not knowing what he didn't know.

Adam went fully regenerative in 2019, no pilot, no small trials, straight in. He stopped ploughing overnight, rebuilt his soil from scratch, and quietly became one of the last cold-press rapeseed oil producers standing in the UK after a market of 60 or 70 brands rose and collapsed around him. Along the way, he learned branding the hard way, watched a product fail because the label was dark blue, relaunched it and saw a 60% sales uplift without changing a single ingredient, and then turned a bucket of stolen fava beans from a neighbor's shed into a snack brand consumers genuinely love.

We explore:

Why Adam went fully regenerative overnight — no trials, no safety net — and what happened to his soil, his yields, and his bills
How farming taught him that soil is an asset, not a surface — and why most farmers around him still haven't made that shift
The 66-bottle farmer's market moment that convinced him to build a food brand from scratch
What a brand consultant standing in a Scottish farm shop aisle taught him about why good products fail

How raw fava beans sent to locked-down strangers on the internet became the research behind The Honest Bean Company
This is a story about what happens when a farmer refuses to just be a commodity supplier and builds an entire ecosystem of value from a single piece of land.

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😊 The Guest: Adam Palmer

Look into Honest beans

How a Yorkshire Farmer Built 100 Products From One Crop, Without a Business Degree - With Adam Palmer Regenerative Farmer & Entrepreneur of the Honest Bean & more

Tomorrow's Bites with Andrés and Sjacco

How a Yorkshire Farmer Built 100 Products From One Crop, Without a Business Degree - With Adam Palmer Regenerative Farmer & Entrepreneur of the Honest Bean & more