In this episode of Tomorrow's Bites, we sit down with Vincent Kuiper, founding partner of Gota Ventures, to build what might be the most honest roadmap for launching a food brand in 2026. Vincent has now covered over a dozen case studies of breakout CPG brands. Graza, Chomps, Upfront, Good Girl Snacks... What he found across all of them isn't what most founders expect to hear.

Vincent started investing at 16. His father gave him a brokerage account with 50 euros as a birthday present and said: just play with it. Fifteen years later, he co-founded an international angel syndicate of 55 investors from 15 countries, many of them former insiders at Cargill, Unilever, and major beverage companies, built specifically to open a food industry he calls a closed ecosystem.

What he learned from the inside is this: most food startups don't fail because the product is bad. They fail because they try to change how people behave.

In this conversation, Vincent breaks down the full journey from idea to shelf:

Why the most overlooked categories in the supermarket are the most interesting ones to build in right now
The one metric he checks before anything else when a food brand lands in his inbox
Why he would not invest in an electrolyte brand today, and what that says about copycat risk across the whole CPG space
How Chomps reached 900 million in revenue with two or three SKUs, and what most founders do instead
The manufacturing decision that founders always get wrong in the first year
When D2C is a testing lab and when it becomes a crutch
Why retail velocity matters more than follower count when he's doing due diligence
What he thinks about Upfront's move into supermarkets, and why he's watching it closely

This is a conversation about commercial reality, category timing, and the discipline it takes to build something that lasts beyond a trend cycle.

If you are building a food brand or thinking about it, this is the episode to listen to before you make your next move.

Share it with a founder who is about to scale before they are ready.

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😊 The Guest: Vincent Kuiper

Look into: Gota Ventures

How to Build a Winning Food Brand in 2026: An Investor's Honest Take - with Founding Partner of Gota Ventures, Vincent Kuiper

Tomorrow's Bites with Andrés and Sjacco

How to Build a Winning Food Brand in 2026: An Investor's Honest Take - with Founding Partner of Gota Ventures, Vincent Kuiper