SaaStr 811: Marketing in the Age of AI with Wiz's CMO Raaz Herzberg

In this episode of the SaaStr Podcast, Raaz Herzberg, CMO of Wiz, discusses her unconventional journey into marketing from a product and engineering background. She shares how focusing on solving the core problem of brand awareness, creating engaging and technically deep content, and structuring the marketing team around domain expertise contributed to Wiz's hypergrowth. Raaz emphasizes the importance of curiosity, continuous learning, and hiring "superstars" who can leverage AI to enhance their effectiveness. She also touches on the evolving roles within marketing due to AI, the significance of aligning marketing and sales, and the need to deliver genuine value and expertise to the target audience, particularly CISOs, through platforms like LinkedIn. The conversation concludes with advice for founders on prioritizing exceptional hires and a forward-looking perspective on the cloud security landscape.