SaaStr 810: AI and the Bottom Line, How Canva Turns Freemium into Conversions with Canva's CCO Rob Giglio

In this episode of the SaaStr Podcast, John Gleason interviews Rob Giglio, Chief Customer Officer at Canva, about transitioning from a product-led growth (PLG) model to incorporating sales-led growth (SLG) for enterprise clients. Giglio discusses Canva's approach to enterprise sales, emphasizing the importance of leveraging product usage data, building an enterprise-ready product, and maintaining a customer-centric culture. He highlights the significance of providing value first, focusing on customer success, and orchestrating post-sale customer experiences. Giglio also touches on Canva's use of AI to simplify complex workflows for both customers and internal teams, underscoring the company's commitment to solving customer problems and scaling design capabilities.