SaaStr 812: What’s Working Now: AI’s Real Impact on Sales with SaaStr's CEO and Co-Founder, and SVP & GM

In this SaaStr podcast episode, Jason Lemkin and Amelia Lerutte discuss the use of AI in sales and marketing, particularly for outbound communication. Amelia shares their experiences using AI SDRs, highlighting the importance of extensive training, data input, and human oversight to achieve high-quality, personalized interactions. They emphasize that AI is not a hands-off solution and requires significant time investment for tuning and responding in real-time. Jason adds context about SaaStr's brand recognition influencing their results and stresses the need for "S-tier human orchestration" to maximize the benefits of AI tools, noting that AI implementation often leads to more work, albeit with better output. Amelia also shares tips on how to train AI with CRM and marketing automation data, enrich data for warm leads, and structure AI campaigns for hyper-segmentation. The discussion also covers how to use AI to prepare customized sales proposals and the importance of validating AI-generated information.