You've probably heard the phrase "content is king" more times than you can count. But creating content that truly drives sales is easier said than done. Many biz owners struggle to produce content that hits on all levels: it feels authentic, builds trust, and makes an impact on their bottom line. You might be wondering: How can I create content that my target audience actually wants to read?

In this week’s episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting chat with Marcus Sheridan, author of "They Ask, You Answer", to discuss his proven framework for creating content that converts. Marcus shares his journey from near-bankruptcy to becoming a multimillionaire by simply answering customer questions honestly and transparently. You’ll learn the 5 types of content that every business should be creating, and how to use AI to enhance your content strategy. Listen in and discover the secret to becoming the most trusted voice in your market and driving more customers to your business.

Follow Marcus on LinkedIn at www.linkedin.com/in/marcussheridan or email directly at marcus@marcussheridan.com.

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#186: Marcus Sheridan—The Simple Formula for Becoming the Most Trusted Voice in Your Industry

The StoryBrand Podcast

#186: Marcus Sheridan—The Simple Formula for Becoming the Most Trusted Voice in Your Industry