This podcast episode explores the journey of Joe Torbati in the auto film industry, highlighting the importance of purposeful actions and continuous improvement. It discusses the significance of setting high standards, providing exceptional customer service, delegating tasks, and building a team for business growth and personal well-being. The episode also emphasizes the importance of customer experience in the modern buying journey, challenges the concept of "qualified leads" in marketing, and stresses the crucial role of a strong sales process in business success. It introduces the concept of a digital terms of service agreement and emphasizes the importance of open communication and transparency with customers. The episode also shares personal stories related to a near-death car accident, fond memories of playing paintball, and the deep passion for the sport. Overall, the episode provides valuable insights and advice for business owners and highlights the power of perseverance, integrity, and camaraderie.