This podcast episode features a conversation with Miguel Peralta, the owner of Purple Flare Wraps in Las Vegas. The discussion explores the unique opportunities and challenges in the wrap business, highlighting Miguel's experiences and growth of his shop. The importance of treating installers well, pricing competitiveness, the significance of customer experience, and the role of sales skills in marketing efforts are all emphasized. The episode also touches on the importance of having a CRM, source tracking for effective marketing, community engagement, and energy matching in business. The speaker underscores the value of providing exceptional customer service, selecting a reputable shop, and outsourcing marketing for improved success. Overall, the episode offers valuable insights and inspiration for professionals in the wrap industry.