This podcast episode discusses the importance of utilizing a full-funnel approach in building an advertising portfolio for large-name, omni-channel brands. It emphasizes the significance of long-term growth rate targets, achieving profitability, and budget allocation for different campaign categories. The sections also highlight the different types of campaigns, such as branded campaigns and auto-campaigns, and their respective key performance indicators (KPIs). Overall, adopting a full-funnel approach and optimizing advertising efficiency are essential for long-term growth and success in digital advertising.
