This podcast episode introduces Nick Amos, an advertising professional at BTR Media, and dives into various topics related to advertising on Amazon. It highlights Nick's background and passion for running and thrift shopping, as well as his rapid progress in the advertising industry. The episode discusses the boosted posts feature on Amazon, which allows advertisers to promote their posts within the e-commerce ad console. It explains how boosted posts work and provides recommendations for advertisers to maximize their effectiveness. The episode then explores vertical sponsor brand video ads, a newer ad type on Amazon, and discusses the brands that are best suited for this format. It concludes with a discussion on the benefits of vertical video ads and the importance of optimizing storefront pages for conversion.
