Uncovering the $7 trillion reputation economy

Corey duBrowa, CEO of Burson, discusses the unprecedented reputation challenges facing businesses amidst global disruptions. He emphasizes that a strong corporate reputation, comprising factors like citizenship, innovation, and workplace culture, can yield significant financial returns. Navigating the current landscape requires understanding global shifts, societal polarization, and the erosion of trust in traditional media. Companies must prioritize their values and actions, considering the context and potential impact on stakeholders, rather than focusing solely on messaging. DuBrowa also touches on the evolving reputation of Silicon Valley, the importance of storytelling, and the need for empathy in leadership, drawing lessons from the pandemic era.