Inside the business of hosting the Super Bowl

Zaileen Janmohamed, CEO of the Bay Area Host Committee, discusses the complexities of organizing large-scale sporting events like the Super Bowl, NBA All-Star Game, and FIFA World Cup. She emphasizes the importance of long-term vision and the committee's role in driving economic, societal, and community impact to the Bay Area. Janmohamed recounts how the committee secured the Super Bowl bid unexpectedly and highlights the challenges of uniting nine diverse counties with potentially conflicting interests. A key to success involves legacy projects, such as building or refurbishing places to play in all nine Bay Area counties, and integrating the region's tech innovation into the Super Bowl experience, including hosting the first Super Bowl Innovation Summit. She also shares her experience at LA28, where she developed a monetization platform for Olympic athletes.