DraftKings’ next big bets, with CEO Jason Robins

DraftKings CEO Jason Robins discusses the company's approach to Super Bowl marketing, responsible gaming, and the evolving landscape of sports betting. DraftKings returned to Super Bowl advertising after a two-year hiatus, focusing on live betting activation during the game, a new experiment for the company. Robins emphasizes DraftKings' commitment to responsible gaming, detailing tools and AI integration to identify and assist at-risk users. He also addresses the rise of prediction markets, viewing them as an opportunity for growth, especially in states without traditional sports betting. Robins touches on the potential for AI to be used both offensively and defensively in the gaming industry, highlighting the importance of staying ahead of technological advancements.