In this episode of "That Amazon Ads Podcast," Stephen and Andrew discuss the importance of robust reporting dashboards for Amazon PPC, highlighting the limitations of Amazon's advertising console and the time-consuming nature of manual reporting using tools like Excel and Looker Studio. They introduce AdLabs' custom dashboarding feature, which allows users to create visually appealing, white-labeled reports with key components such as high-level performance overviews, product-level insights, and strategy-level analysis. They emphasize the drag-and-drop widget system, customizable filters, and the ability to quickly generate ad hoc reports, ultimately aiming to make agencies indispensable to their clients by providing comprehensive, easily accessible data that eliminates the need to navigate Amazon's native reporting tools.
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