#119 - Should You Use Amazon's Suggested Bids in Amazon PPC?

In this episode of "That Amazon Ads Podcast," Andrew and Stephen address a listener's questions about Amazon PPC campaigns, specifically focusing on suggested bids and exact match keywords. They discuss the difference between Amazon's suggested bid range and actual CPC, emphasizing the impact of modifiers and product quality scores on ad costs and visibility. Using AdLabs, they illustrate how suggested bids, max potential bids, and actual CPCs vary over time, influenced by factors like inventory levels, seasonality, and product reviews. They also tackle the issue of Amazon's broadened interpretation of "exact match" keywords, acknowledging the challenges in negating unwanted search terms without affecting overall campaign performance.