The B2B Marketing podcast episode features a panel discussion with three marketing leaders—Sylvia, Trinity, and Natalie—who share actionable insights on current marketing strategies and what's working for their respective companies. They delve into topics such as the effectiveness of events, personalized outbound messaging, and the use of media properties like blogs for content distribution and SEO. The panel also discusses what marketing tactics they've moved away from, such as generic content and large conference booths, and emphasizes the importance of aligning marketing efforts with sales and customer needs. The episode includes Q&A with the audience, addressing specific questions about AI, SEO, and PR strategies, providing practical advice and real-world examples. The podcast is interspersed with advertisements for Paramark, Walnut, and Customer.io.
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