Should You Invest in Community?

In this episode of the "Move the Needle" podcast, Dave Gerhardt, founder of Exit Five, discusses the concept of community in B2B marketing. He emphasizes that community is more than just a platform; it's about shared interests and providing value to members by helping them improve their jobs. Gerhardt shares his experiences in building and scaling communities, highlighting the importance of treating the community as a product with a roadmap, features, and feedback mechanisms. He also touches on measuring the impact of community efforts, the role of AI in marketing, and the need for marketers to adapt to the changing landscape while focusing on creating valuable content and building relationships.