The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)

This podcast episode features Dave Gerhardt introducing Brianna Doe, an influencer marketing expert, who presents on leveraging influencer marketing in B2B. Brianna shares insights from B2C campaigns, emphasizing authenticity and creator involvement, and introduces a "creator engine" framework for B2B influencer strategies, which includes discovering creators, activating campaigns, and refining based on data. She also discusses aligning influencer programs with business outcomes, choosing the right creators, and diversifying influencer selection. The episode includes a Q&A segment where Brianna answers questions about offers, finding creators, managing risk, and ad disclosures, providing actionable advice for B2B marketers. The podcast also includes advertisements for Paramark, Walnut, and Customer.io, and promotes the Exit5 community.