In this episode of The PPC Den podcast, Michael Erickson Facchin interviews Sean Stone about strategies to maximize Amazon sales during Q4. Sean highlights the importance of Amazon Marketing Cloud (AMC) audiences, particularly "high intent to purchase" for established brands and "clicks but did not purchase" for newer accounts, emphasizing the use of auto campaigns with low bids and audience-based modifiers to identify long-tail keywords. They also discuss the impact of the new deal rules, allowing for up to 14 days of deals during peak shopping periods, and how strategic deal implementation, combined with PPC cost control, can significantly boost profitability and improve product rankings. Both agree that marketers should think full funnel and consider deals and pricing as part of their overall market strategy.
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