PPC Detectives: Solving Amazon’s Most Mysterious Performance Crimes

In this episode of The PPC Den podcast, co-hosts Michael Erickson Facchin and Steve Patenaude adopt a "CSI Miami" theme to investigate five "crime scenes" within Amazon advertising accounts. They discuss real-world scenarios where PPC performance was affected by factors outside the direct PPC campaigns, such as subscribe and save promotions, listing suppressions, placement distribution, runaway auto campaigns, and branded spend. They emphasize the importance of looking beyond PPC metrics in isolation and considering external influences like competitor actions, market trends, and changes to product listings. The hosts share insights on how to investigate performance anomalies, optimize campaigns based on a holistic understanding of the business, and set goals that align with overall business objectives, such as customer lifetime value.