In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising. Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Intro
02:15 – Are Amazon advertisers becoming more like electricians?
08:10 – Inside Amazon’s new AI creative studio
12:37 – The rise of AI assistants for sellers and account optimization
17:22 – How Amazon now builds listings from a Shopify URL
20:55 – AI in Product Opportunity Explorer
24:48 – Why AI still needs human logic and interpretation
29:30 – Practical ways to use AI in PPC today
33:18 – The marketer of tomorrow: technical + creative
37:02 – Adapting before AI does it for you

🦡 Resources & Links

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Our guest today is Joshua Rawe, co-founder AmpliSell
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joshua Rawe

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Why AI Will Be Your New Assistant on Amazon

The PPC Den: Amazon PPC Advertising Mastery