5 Ways Search Query Data Boosts Sales

In this episode of The PPC Den podcast, Michael Erickson Facchin interviews Maryna from Ad Badger about using Amazon search query data to improve revenue and profits. Maryna emphasizes the importance of search query data for understanding customer voice and market demand, which isn't available in other Amazon reports. They discuss five use cases: finding hidden gem keywords (like "rags" instead of "handkerchiefs"), addressing low impression share with high click-through and conversion rates, tackling high impression share with low click-through rates by improving thumbnails, fixing low conversion rates despite high engagement by optimizing listings, and identifying loss of market share despite increasing search volume. Maryna recommends collecting search query reports regularly to identify trends and make informed decisions, highlighting its enduring value for Amazon sellers.