A tool I use every month to better manage my Amazon PPC campaigns

In this episode of The PPC Den podcast, Michael Erickson Facchin discusses how to use Amazon's Product Opportunity Explorer to analyze market trends and diagnose performance issues in PPC accounts. He shares a story from the Core Community forum about a seller experiencing increased customer acquisition costs and rising CPCs. Michael explains how the Product Opportunity Explorer can provide a macro view of a niche, offering insights into search volume, conversion rates, top product click share, and other metrics. By regularly checking these trends, PPC managers can quickly determine whether performance changes are due to internal factors or broader market dynamics, enabling them to make informed decisions and gain or maintain market share.