How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables

In this episode of The PPC Den podcast, Michael Erickson Facchin explains how to audit Amazon PPC using bulk files to improve account management and performance. He emphasizes that auditing is a continuous process of observation, fixing, and monitoring, tailored to specific business goals like ranking, profit, or launching. Michael details how to download and prepare bulk files from Amazon, and he introduces pivot tables as a powerful tool for summarizing data, analyzing performance by match type, placement, bidding strategy, and SKU. He shares practical examples of how to use pivot tables to identify optimization opportunities, such as duplicating keywords in phrase match, adjusting placement bids, and identifying high-performing products. Additionally, he discusses advanced techniques like double and triple pivots for deeper insights, as well as creative headline analysis for sponsored brands.