
In episode 472 of the AM PM Podcast, Kevin King interviews Demet Kale from VATAI about expanding e-commerce businesses internationally. Demet explains VATAI's role as a one-stop shop for e-commerce compliance, covering VAT registrations, product compliance, trademarks, and company registrations. She addresses common fears and misconceptions sellers have about expanding globally, highlighting the importance of sustainability and brand protection amidst growing competition from overseas manufacturers. The discussion covers practical advice for sellers, including starting with the UK market due to the common language, utilizing Amazon's infrastructure for easier expansion, understanding VAT and EORI processes, and considering marketplaces beyond Amazon like Allegro and Cdiscount. Demet also touches on EPR (Extended Product Responsibility) for recycling and the importance of trademark protection. VATAI assists both US sellers looking to expand into Europe and European sellers aiming to enter the US market.
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